Like any other name or promise it doesn't mean anything until you back it up in real terms. We know we can always improve in every facet of our business. We would like to know from you - what does the plus mean? There probably isn't just one thing so give us the full list and send us a note. In the meantime our vision for what the plus is, and was, is quite simple. The Plus means price with our Everyday Low Price Products and Just Over A Buck A Beer and value. It means offering a more exciting selection of products than the competition. It means having fun stores that are staffed with friendly, helpful, and knowledgeable staff. It means having cold beer and wine, and being open 7 days a week between 9am and 11pm. It means being a positive member of the community. It means being locally owned and operated, but most importantly, it means being true to you, your family, ourselves and our families. more... See more text